Polite Paradise

I too follow pop culture only intermittently. I cannot believe they are changing their name! Like, for real? Permanently? Are they totally dropping pancakes from their menu? Why not just add on burgers? It just seems so bizarre to me.

Of course I live in a college town where a 3AM tipsy visit to IHOP is a tradition. Maybe across the country as a whole, it's not as well-known a brand name?

But to me it's kind of like Coke saying, "Actually, we want to be known as Cobe now." Like... what?

My understanding is that this is a temporary name change for the publicity...

What's next, an alternative name for one of the other ways to orient that last letter?  What's next - donuts?  Or quinoa?  Not a trend to encourage...at least not past the donuts...

I just watched the ad on youtube and it doesn't look so much to me like they are squeezing the juices out of it, but instead, flattening out the raw burger before it cooks. I'm not sure why they would do it that way, create a thicker burger with a smaller diameter and then smash it down, but I would say that thinning the burger is going to make it cook faster and (I assume) fill up the wider bun.

It's definitely just an ad campaign and they are not changing their name.
http://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html

I'm not much on IHOP and would not go there for a burger as there are tons of delicious burgers available around where I live and this one looks too much like a fast food style burger to me.

Well, my kids wanted to go there to try out the burgers.  Then when we got there, they went for pancakes.  So I was the sacrificing guinea pig.  I went with the Jalapeno Kick.  I have also had, and enjoyed the Jalapeno Crunch at Steak n Shake.

The IHoP burger was *greasy*.  Like make the bread so wet it was falling apart because of the grease absorbing into the bun by the time I had finished it.  Like they had dunked the burger in butter before cooking it (and buttered the buns before toasting).  It was otherwise ok, but a far inferior offering than the Steak n Shake burger.  Also, when I selected onion rings as my side, I got *FOUR* onion rings.  They were decent onion rings, but  there were only four of them.

Now, admittedly, I love Steak n Shake .. I love the crispy little edge bits on the burgers and the shoestring french fries (and when I get onion rings, I get a decent amount, not so few that I can count without moving anything on the plate).  But a burger should never be so greasy that there's a puddle on the plate when you're done.

I share the report of my sacrifice so that I feel some value is coming from it.